Creatif Logo
Contact us creatif
Search creatif

Humm « Digital Sound Masking »

Humm is Creatif's digital sound masking solution - the process of adding to an environment a low level of unobtrusive background sound, which is engineered to protect confidentiality and reduce distractions by lowering the intelligibility of speech. This in turn makes the acoustical environment more comfortable.

Humm aims to;

» Reduce noise distractions
» Protect speech privacy
» Increase workplace productivity

Adding sound to a space actually makes the space seem quieter. It sounds counterintuitive but it’s true. Imagine looking up at the stars…

The stars shine brightly against the night sky. As dawn breaks, the stars appear to dim as the ambient light increases. The intensity of the starlight has not changed, but rather as the ambient light increases, it becomes more difficult to discern the light from the stars.


This works the same for human speech. As the ambient sound in the room increases, it becomes more challenging to discern an individual’s conversation from across the room.

This inability to understand the conversation reduces distractions and increases the speaker’s speech privacy.

Most workplaces today feature more open spaces and smaller, and often shared, workstations. Less sound absorptive materials are being used such as lower or non-existent partitions, hard or glass surfaces, and thinner walls and doors.
This creates acoustical challenges that negatively impact workplace satisfaction, productivity, and speech privacy.

Sound Distraction

Distraction brought about by noise is driving your employees crazy. Its why they put in headphones, or feel the need to shout to be heard by their colleagues. More distraction means less productivity, which essentially means less money!

Speech Privacy

Confidential and sensitive information is communicated within every workspace in the world on a daily basis. Private meeting rooms do not usually totally eliminate sound transfer, meaning people have to step outside to have a private conversation, or whisper whilst looking over their shoulders.


The patented QtPro system is a cost-effective solution to protecting speech privacy and reducing distractions.
It consists of three simple components; emitters (i.e. loudspeakers), control modules, and cables that connect the emitters to the control modules. The Qt® control modules come in three different sizes depending on the size of the space they cover.

Please register to access our downloads section where you will find useful material including: product and company information, case studies and technical information.
If you have a pop up blocker on your browser this download with not open.

Please send me the latest offers and news. For more information, please view our Privacy policy Register close