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Special-Projects / Adidas

Adidas

Creatif were approached by the interior contractor to create a moving wall that incorporated a method of displaying iconic Adidas trainers, whilst retaining the Adidas brand.
 

The walls in between the show space were required to retract in order to create larger, feature showrooms.

The flexibility of this is further increased by the front faces of the moving wall pivoting open into the central atrium, allowing numerous display configurations for product launches and training opportunities.

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